Marketing
Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination.
Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market. Once these factors are determined, marketers must then decide what methods of promoting the product, including use of coupons and other price inducements. Provided by Wikipedia
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by Lamb
Published 2013
“...Marketing...”Published 2013
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by Ricca, Manfredi
Published 2012
“...Luxury marketing...”Published 2012
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by Arnold, John.
Published 2012
“...Digital Marketing...”Published 2012
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by Carter, Ben.
Published 2007
“...Digital Marketing...”Published 2007
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by Stahlberg, Markus.
Published 2013
“...Digital Marketing...”Published 2013
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by Hollensen, Svend
Published 2016
“...International Marketing...”Published 2016
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by Albaum, Gerald
Published 2016
“...International marketing...”Published 2016
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by Griffin, Ricky W.
Published 2015
“...International marketing...”Published 2015
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by Deiss, Ryan
Published 2017
“...Digital marketing...”Published 2017
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10
by Brennan, Ross
Published 2014
“...Business-to-business Marketing...”Published 2014
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11
by Miller, Richard K.
Published 2014
“...Business-to-business Marketing...”Published 2014
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by Woodside, Arch G.
Published 2012
“...Business-to-business Marketing...”Published 2012
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by Flores, Laurent
Published 2014
“...Social Media Marketing...”Published 2014
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by Ryan, Damian
Published 2017
“...Social Media Marketing...”Published 2017
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by Springer, Paul
Published 2012
“...Marketing in Social Media...”Published 2012
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by Dempster, Craig
Published 2015
“...Marketing in Social Media...”Published 2015
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by Ryan, Damian
Published 2014
“...Digital marketing management...”Published 2014
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by Yablonsky, Sergey
Published 2018
“...Digital marketing...”Published 2018
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