APA Citation

Verhoef, P. C., Walk, N., & Kooge, E. (2016). Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. London: Routledge.

Chicago Style Citation

Verhoef, Peter C., Natasha Walk, and Edwin Kooge. Creating Value With Big Data Analytics: Making Smarter Marketing Decisions. London: Routledge, 2016.

MLA Citation

Verhoef, Peter C., Natasha Walk, and Edwin Kooge. Creating Value With Big Data Analytics: Making Smarter Marketing Decisions. London: Routledge, 2016.

Warning: These citations may not always be 100% accurate.