Verhoef, P. C., Walk, N., & Kooge, E. (2016). Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. London: Routledge.
Chicago Style CitationVerhoef, Peter C., Natasha Walk, and Edwin Kooge. Creating Value With Big Data Analytics: Making Smarter Marketing Decisions. London: Routledge, 2016.
MLA CitationVerhoef, Peter C., Natasha Walk, and Edwin Kooge. Creating Value With Big Data Analytics: Making Smarter Marketing Decisions. London: Routledge, 2016.
Warning: These citations may not always be 100% accurate.