APA Citation

Grigsby, M. (2018). Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques (2nd edition.). London: Kogan Page.

Chicago Style Citation

Grigsby, Mike. Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques. 2nd edition. London: Kogan Page, 2018.

MLA Citation

Grigsby, Mike. Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques. 2nd edition. London: Kogan Page, 2018.

Warning: These citations may not always be 100% accurate.