Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques /

Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques /

Bibliographic Details
Main Author: Grigsby, Mike
Corporate Author: Master in Business Analytics and Big Data - MiBA
Format: Book
Published: London : Kogan Page 2018
EBSCO eBook Collection
Edition:2nd edition.
Subjects:
marketing research
consumer behavior
data mining
Online Access:E-book full text. Access requires GSOM ID and Password.

Internet

E-book full text. Access requires GSOM ID and Password.

3rd Floor Main Library

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