Cult of Analytics : Data Analytics for Marketing /

Cult of Analytics : Data Analytics for Marketing /

Bibliographic Details
Main Author: Jackson, Steve
Corporate Author: Master in Business Analytics and Big Data - MiBA
Format: Book
Published: London : Routledge 2016
EBSCO eBook Collection
Edition:2nd edition.
Subjects:
internet marketing
web usage mining
marketing research
Online Access:E-book full text. Access requires GSOM ID and Password

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3rd Floor Main Library

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