Neuromarketing and Big Data Analytics for Strategic Consumer Engagement : Emerging Research and Opportunities /

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement : Emerging Research and Opportunities /

Bibliographic Details
Main Author: Sousa, Joana Coutinho de
Corporate Author: Master in Business Analytics and Big Data - MiBA
Format: Book
Language:English
Published: Hershey, PA : Business Science Reference 2018
EBSCO eBook Collection
Subjects:
neuromarketing
consumer behavior
big data
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3rd Floor Main Library

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