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| LEADER |
00805cam a22001937a 4550 |
| 001 |
978113883795-9 |
| 008 |
140408s2016 xxk|||| |00| 0 eng c |
| 020 |
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|a 978113883795-9
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| 100 |
1 |
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|a Verhoef, Peter C.
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| 245 |
1 |
0 |
|a Creating Value with Big Data Analytics :
|b Making Smarter Marketing Decisions /
|c P. C. Verhoef, N. Walk, E. Kooge
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| 260 |
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|a London :
|b Routledge
|c 2016
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| 260 |
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|a EBSCO eBook Collection
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| 650 |
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0 |
|a consumer profiling
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| 650 |
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0 |
|a big data
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| 650 |
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0 |
|a marketing
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| 700 |
1 |
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|a Walk, Natasha
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| 700 |
1 |
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|a Kooge, Edwin
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| 710 |
2 |
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|a Master in Business Analytics and Big Data - MiBA
|
| 856 |
7 |
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|u http://ezproxy.gsom.spbu.ru:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1139877
|2 http
|z E-book full text. Access requires GSOM ID and Password
|
