Creating Value with Big Data Analytics : Making Smarter Marketing Decisions /

Creating Value with Big Data Analytics : Making Smarter Marketing Decisions /

Библиографические подробности
Главный автор:	Verhoef, Peter C.
Соавтор:	Master in Business Analytics and Big Data - MiBA
Другие авторы:	Walk, Natasha, Kooge, Edwin
Формат:	‌
Опубликовано:	London : Routledge 2016 EBSCO eBook Collection
Предметы:	consumer profiling big data marketing
Online-ссылка:	E-book full text. Access requires GSOM ID and Password

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